Reading: Why is Social Media Marketing so important?

Read the text and answer the questions.

Social media, although some still see it as the latest fad, have become an important part of professional marketing. Social media marketing focuses mainly on creating content that attracts readers who then share it with their friends.
A business message is sent from user to user as if by word-of-mouth to generate publicity.

What role should it play in your strategy? Of course, marketing is a tool to inform clients about products and services and so are social media.
The following are some reasons why you should use social media more:

• We might utilize social media to create identity of our customer.
• We can use social platforms to help our customers interact and communicate with each other.
• Customers treat us as “real”. Don’t talk only about your products or services if you want people to follow your profile.
• We can reach people who don’t know about our products or services.

Social media are seldom the only marketing tool for companies. In order to create customer loyalty and repeat-buyers, they must integrate it with other channels.

Unfortunately, there is no simple instruction on the use of social media in the marketing campaign, because each and every business needs a tailor-made approach. It is important to be yourself and show the competitive advantage of your offer. Finally, you must be consistent because otherwise your time and money will be wasted.