VIDEO – How should a company share its values?

What does Simon Sinek say?

Match the expressions from the video with their equivalents.

Let’s talk!

  • What is your opinion about the idea of company values?
  • Do you agree that these values should be written down? Why?
  • Does Apple try to stand up to Big Brother? If so, why and how?
  • What are some good examples of company values?
  • How do company values help create a culture in a workplace?