Vocabulary Practice: CPM vs. CPC
Watch the video again and practice the vocabulary.
Vocabulary Practice: CPM vs. CPC
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1. Question
Watch the video once again. Listen carefully and fill in the gaps with missing words.
0:46 – 1:40
“One of the fundamental issues with Facebook advertising becomes the (7) process.”
“Now, the way I like to look at it is that: Cost Per Click – you’re paying every time a customer (7) with your ad.”
“That’s generally when you have a proven offer that you’ve already tested that gets a high (5)- (7) rate and performs very well.”
3:00 – 4:00
“Once you actually (4) (3) the campaign and look at the overall results, I’m sure you’ll find that CPC is a much better way to test and kick off your ads.”
“I imagine that you’re all advertising, you know, authentic, substantial offers… and you want to be successful and have (11) and lasting results.”
Correct 11 / 11 PointsIncorrect / 11 Points