Ms. Anita Campbell will be talking about 7 steps of launching a new product. They are: planning, branding, sales and distribution, pricing, customer service, marketing and finally advertising. Listen to Ms.Campbell’s recommendations then decide whether the sentences presented below are true or false.
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Planning carefully before launching a new product is not limited to preparing boxes.
When completed item rolls off the assembly line, you can start planning for launch.
A logo and other graphic symbols such as trademark, your product’s name, are a part of your brand and they should be designed before a launch party.
You don’t need to think about sales objectives because free market will regulate itself.
Taking your company by surprise is a good way to manage it.