Vocabulary Practice: E-commerce Web Design

Read the text again and practice the vocabulary.

The main aim of a good e-commerce website is to be user-friendly. Trends change rapidly so you need to be up to date with the design to stay ahead of your competitors.

Flat design uses simple elements and colors in a minimalist style so that click-to-action buttons are clearly visible. Ecommerce stores took this style after Google and Apple as this layout is easier to develop and make responsive (adaptable to different screen sizes). What is more, the visitors focus on the content, which decreases the site’s bounce rate.

Micro UX (user experience) effects are small special effects that make the user experience more pleasant and easier, e.g. animations or “hover effects” (by placing the cursor over a picture the information is displayed automatically). They save space on the webpage and are often a nice surprise for the user.

Using images instead of text boxes is called tiled navigation. Its graphics are more attractive and the webpage is more spacious. It results in an increase in the click-through rate and conversion rate.

Finally, it’s high time to stop creating web pages for particular devices. A website must work properly on all screen sizes across different types of devices, that is, it must be “device-agnostic”. Web designers must take into account all sorts of screen resolutions, input methods, browser types, and connection speeds to create the most enjoyable user experience.