IV. Online marketing vocabulary exercise

Use words from the previous exercise A , or words derived from them, to fill in gaps in the sentences below.

Anchor text – What a user would click on to follow a link.

Banner blindness – The fact that visitors to a website consciously or unconsciously ignore some visual information.

Cloaking – Displaying different content to search engines and searchers. The practice has legitimate uses (for example, changing user experience based on location), but it may also get a website banned from searches.

Conversion – It is reached when a desired goal is completed (e.g. a purchase, completion of a survey etc.)

Cybersquatting – Registering domains related to other trademarks or brands in an attempt to cash in on the value created by that trademark or brand.

Deep link – A link which points to an internal page within a website.

Demographics – Statistical data or characteristics which define segments of a population.

Referrer – The source from which a website visitor came from.

Link churn – The rate at which a site loses links.