Knowledge of English in sales—a must have!
Are you a firm believer that customers always come first? We understand this perfectly! You and your needs come first for us!
We offer you industry-specific sales English courses—intensive, perfectly designed and structured around the specialised topics and content of modern commerce. This is the best way to quickly improve your universal language skills and effectively expand your sales English vocabulary—primarily with words and phrases used in your industry.
Who is the sales English course for?
The English for Sales course is a course dedicated to those involved in acquiring and maintaining relationships with English-speaking customers: salespeople, managers, sales representatives, buyers, customer advisors…. Whether your day-to-day duties include direct sales and customer service, selling through new media, on the Internet or by telephone, concluding hundreds of small transactions every day or working on gigantic commercial contracts for months on end, mastering Business English will enable you to feel confident when talking and negotiating with customers, conduct smooth sales conversations and effectively negotiate optimal sales terms. People who are just entering the job market and planning a career in commerce can benefit from the course as well.
The recommended general language level is min. B1+/B2 (intermediate). For lower levels (A1-B1), we offer a general or business language course first, followed by the English in Sales course.
What does an English for sales course look like?
Sales English courses for sales and salespeople are taught by professional and experienced instructors, based on original materials prepared from current industry content. In the courses, we focus on improving your language skills holistically, expanding your grammar and lexical resources based on industry-specific vocabulary, so you don’t waste time and you learn exactly what you need.
Our lecturers have the necessary qualifications to teach the language and have extensive knowledge of sales, often backed up by additional work experience in retail.
Why choose a sales English course?
The English for Sales course is a course structured for people working in sales in English in a variety of roles and with a range of competencies. The successive lessons are based on specially selected and chosen, exclusively up-to-date texts and industry content, so that you are in contact with the authentic language. In the shortest possible time, you will be able to significantly improve your language skills and effectively expand your vocabulary – getting rid of the language barrier which has so far limited your opportunities for professional contacts with foreign customers or business partners.
- We offer comprehensive training in English for Sales, covering language basics, communication, sales calls, customer service and language tools.
- Classes are taught exclusively by experienced lecturers with extensive industry knowledge.
- Our syllabus is based on practical exercises and scenarios that help to assimilate the material effectively.
- Our classes are tailored to the individual needs and requirements of the students, depending on the industry in which they work.
- We offer the opportunity to gain a certificate in English sales language skills.
- Our course enables you to improve not only your English, but also your sales skills, which are essential when working with foreign customers.
What our English course in logistics looks like:
- Meetings with the teacher take place online via Zoom.
- We recommend individual classes or small groups (up to 6 people).
- The course tutors have extensive professional experience in business English courses for adults.
- Classes can be held from 6.00 a.m. to 10.00 p.m. Monday to Friday and 8.00 a.m. to 8.00 p.m. at weekends.
- The aim of the course is to equip participants with the widest possible range of industry vocabulary and to effectively improve universal language skills to effectively lead and close the sales process in English and to develop the ability to build very good customer communication and long-term B2B relationships.
Course content
Our course covers both industry-specific topics and universal language tools for sales. In the course, you will learn how to communicate effectively with customers, using various forms of communication such as emails, phone calls, instant messaging, video calls and chats, lead and effectively close the sales process. Example course scope:
1. Basics of English in sales
- Basic phrases and expressions used in sales English
- Vocabulary related to the industry you work in
- Understanding and producing simple sales texts
- Correct translation of sales documents into English
2. Communication in sales
- Different forms of communication in sales, such as emails, phone calls, instant messaging and chat rooms
- Techniques for writing effective sales emails and making telephone calls in English
- Cross-cultural communication differences and their impact on sales
- Creation and analysis of e-mail correspondence in English
3. Sales conversations
- Techniques for effective sales talks in English
- Recognising customer needs and adapting an offer to their requirements
- Conducting product or service presentations in English
- Negotiating contractual terms with the customer
4 Customer service in English
- Customer service in English – techniques and tools
- Solving customer problems and responding effectively to queries in English
- Maintaining good relations with foreign customers
- Management of complaints and satisfaction of foreign customers
5. Language tools necessary for sales
- Enriching the business and industry vocabulary of your field.
- Techniques for dealing with unfamiliarity with words or phrases during a sales conversation, use of paraphrasing.
- Grammar – grammatical constructions useful in sales conversations.
- Examples of good practice in sales communication in foreign markets.
At the end of the course, you will receive a certificate confirming your English sales language skills.
