As we move forward this new year, it is important to look back at the words that defined the previous one. Every year, the most popular dictionaries of the English language choose their word of the year. Sometimes they coincide, but in 2017, three different words were chosen and we take a closer look to them here.
Why was ‘youthquake’ chosen?
The data collated by our editors shows a fivefold increase in usage of youthquake in 2017 compared to 2016, the word having first struck in a big way in June with the UK’s general election at its epicentre.
On 18 April, Prime Minister Theresa May, leader of the Conservatives, called a snap election triggering seven weeks of intense political campaigning. After the British public went to the polls on 8 June, headlines emerged of an unexpected insurgence of young voters.
So despite higher engagement figures among the baby boomer generation and despite Labour ultimately ending up with fewer seats than the Conservatives in the House of Commons, many commentators declared that ‘It was the young wot “won” it for Jeremy Corbyn’, and dubbed their collective actions a ‘youthquake’.
The word was a top lookup throughout the year, with several spikes that corresponded to various news reports and events. The general rise in lookups tells us that many people are interested in this word; specific spikes give us insight into some of the reasons why.
Feminism spiked following news coverage of the Women’s March on Washington, DC in January (and other related marches held around the country and internationally), and follow-up discussions regarding whether the march was feminist, and what kind of feminism was represented by organizers and attendees. The word spiked again when Kellyanne Conway said during an interview that she didn’t consider herself a feminist. In this case, the definition of feminism was itself the subject of the news story—an invitation for many people to look up the word.
Interest in the dictionary definition of feminism was also driven by entertainment this year: we saw increased lookups after the release of both Hulu’s series The Handmaid’s Tale and the film Wonder Woman.
More recently, lookups of feminism have been increasing in conjunction with the many accounts of sexual assault and harassment in the news. Many women have come forward to share their stories with journalists and many more women joined in on social media using the #MeToo hashtag to say that they too have been affected by such behavior. The string of breaking news stories regarding the resignations, firings, or dismissals of men who have been charged with sexual harassment or assault has kept this story in the news.
Today’s definitions of feminism read: “the theory of the political, economic, and social equality of the sexes” and “organized activity on behalf of women’s rights and interests.”
Choosing our Word of the Year required looking at not only the most searched-for words, but also ‘spikes’ – occasions when a word is suddenly looked up many more times than usual on or around a particular date.
On 22 January 2017, as a polarizing candidate was being sworn in as the 45th president of the United States, searches for the word inauguration on the online Cambridge Dictionary spiked. But so did searches for the word populism because, on that same day, Pope Francis warned against a rising tide of populism in a widely reported interview with ElPais newspaper. In mid-March, after another high-profile interview with the pontiff – this time with the German newspaper Die Zeit – searches for populism spiked again.
Spikes can reveal what is on our users’ minds and, in what’s been another eventful year, plenty of spikes can be directly connected to news items about politics in the US (nepotism, recuse, bigotry, megalomania) and the UK (shambles, untenable, extradite). The much-anticipated Taylor Review of working practices in the UK caused the term gig economy to spike in July, and of course the spectacular solar eclipse is reflected in the spike for eclipse on 21 August.
What sets populism apart from all these other words is that it represents a phenomenon that’s both truly local and truly global, as populations and their leaders across the world wrestle with issues of immigration and trade, resurgent nationalism, and economic discontent.
Populism is described by the Cambridge Dictionary as ‘political ideas and activities that are intended to get the support of ordinary people by giving them what they want’. It includes the usage label ‘mainly disapproving’. Populism has a taint of disapproval because the –ism ending often indicates a philosophy or ideology that is being approached either uncritically (liberalism,conservatism, jingoism) or cynically (tokenism). Evidence from the Cambridge English Corpus – our 1.5-billion-word database of language – reveals that people tend to use the term populism when they think it’s a political ploy instead of genuine. Both aspects of –ism are evident in the use of populism in 2017: the implied lack of critical thinking on the part of the populace, and the implied cynicism on the part of the leaders who exploit it.
The words which are chosen at the end of each year are not only a reflection of the way vocabulary evolves but also the events which transpired in that period of time. We hope the choices of words selected to reflect this year will be full of positive words and definitions.
If you liked this article, please share with your friends and leave us a comment.
Chcesz rozwinąć swoją firmę?
Zainwestuj w umiejętności językowe
a nasz Doradca skontaktuje się z Tobą
i opowie, jak możemy Ci pomóc.
Udział w procesie rekrutacji bywa stresujący, a już szczególnie, gdy rozmowa z potencjalnym pracodawcą odbywa się w języku obcym. Przygotowaliśmy dla Ciebie zestaw cennych [...] Czytaj więcej
Zapraszamy do obejrzenia naszego najnowszego webinaru zorganizowanego wspólnie z naszym Partnerem Future Collars. Z nagrania dowiesz się m.in.: Dlaczego znajomość języka [...] Czytaj więcej
Ciekawe narzędzie dla wszystkich tych, którzy chcą popracować samodzielnie nad wymową w języku obcym. YouGlish to bardzo przydatne bezpłatne narzędzie do nauki wymowy [...] Czytaj więcej